Start a Peer-to-Peer Campaign to Support the Acton Institute
You are probably considering a peer-to-peer campaign to support the Acton Institute because you have seen the impact of our programs, whether directly or indirectly. We believe that your personal connection to the cause is your best fundraising tool. Take some time to think about your reasons for supporting the Acton Institute and use your personal story (or stories from attending an Acton event, volunteering for Acton, donating to Acton, advocating for Acton, etc.) for fundraising through emails, social media, phone calls, and conversations.
Kick Off Your Peer-to-Peer with These Helpful Tips!
- Set an attainable fundraising goal (e.g., $100–$1,000 or higher!). A fundraising goal encourages your friends, family, and acquaintances to give the most they feel comfortable giving.
- Personalize your peer-to-peer page. Let the world know why you are fundraising for the Acton Institute and why the cause is so important to you. Potential donors are much more likely to help you reach your goal if they understand the powerful reasons behind your decision to support the Acton Institute and our programs.
- Explore your network. We recommend making sure you ask everyone you know for support, not just close friends and family. Think about all the people you interact with on a regular basis who might be willing to support your fundraising—neighbors, co-workers, doctors/dentists, classmates, teammates, and people in organizations or groups you belong to like a church, mosque, or synagogue.
- Time your peer-to-peer campaign. Start your campaign early (or at your earliest convenience) and often for the support of your entire network. With everyone’s unpredictable schedules, it is easy to forget to make a donation. By giving potential donors a deadline, you make it easier for your network to remember to give to such an amazing cause.
- Post on social media. Research shows that people who fundraise online raise 3x more than people who don’t. Post a status or email your friends! Insert the link to your personal fundraising page to the signature line of your emails.
Your peer-to-peer campaign will help the Acton Institute reach more people and continue to provide life-changing programs throughout the country and around the world.
For more information, please reach out to the Development Team at the Acton Institute.
